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Privacy Policy

Last updated: 20 October 2026

Who is responsible for your personal data?

Sweet Involution bv, trading as Belgium’s Best, is responsible for the processing of personal data described in this privacy policy.

What personal data do we collect?

We process information you provide when requesting a quote, contacting us or subscribing to our newsletter. Depending on your request, this may include your name, company name, job title, email address, telephone number, address and the contents of your message or quote request.

If you provide information about a contact person or gift recipient, we use it to handle and fulfil your order. We do not automatically use recipients’ information for marketing purposes.

When you visit our website, technical and usage data may be processed, such as your IP address, browser information and the pages you visit. You can find more information about cookies in our cookie policy.

You can request quotes through this website. There are no customer accounts or online payments. We do not request credit card details through the website.

How do we use your data?

  • To answer questions and handle and follow up on quote requests.
  • To prepare and fulfil orders and manage our customer relationships.
  • To maintain our records and comply with legal obligations.
  • To send newsletters to people who have subscribed.
  • To operate and secure the website and analyse its use.

What are the legal bases for processing your data?

Depending on the processing activity, we rely on:

  • Steps taken before entering into a contract or the performance of a contract, for example when you request a quote or place an order as a contracting party.
  • Our legitimate interests in handling business enquiries, communicating with company representatives, managing customer relationships and securing our website. We balance these interests against your privacy rights.
  • Legal obligations, for example those relating to accounting and administration.
  • Your consent, for example when subscribing to a newsletter or accepting cookies that require consent. You can withdraw your consent at any time without affecting the lawfulness of processing carried out before its withdrawal.

Who do we share your data with?

We do not sell your personal data. We may share data with service providers supporting us with hosting, technical management, CRM services, newsletter services, website analytics, administration and the fulfilment or delivery of orders.

We share only the data necessary for the relevant service. Where service providers process data on our behalf, we put appropriate arrangements in place covering confidentiality, security and the use of that data.

We may also disclose data to competent authorities where required by law or where necessary for the establishment, exercise or defence of legal claims.

Processing outside the European Economic Area

Depending on the service provider, personal data may be processed outside the European Economic Area. Where this occurs, the transfer must be based on a valid mechanism under applicable data protection law, such as an adequacy decision or appropriate safeguards, including the European Commission’s Standard Contractual Clauses.

For information about transfers affecting your data and the associated safeguards, please contact info [at] belgiumsbest [dot] com.

How long do we retain your data?

We retain personal data for as long as necessary to handle and follow up on your quote request or maintain our customer relationship. Certain data is retained for longer where necessary to comply with legal obligations or handle legal claims.

We periodically assess whether retaining data remains necessary. Data that is no longer needed is deleted or anonymised.

For our newsletter, we apply a retention period of three years after the last newsletter sent to you, unless you unsubscribe earlier. After you unsubscribe, we no longer use your data to send newsletters. A minimal record of your unsubscribe request may be retained to respect your choice.

How do we protect your data?

We take appropriate technical and organisational measures to protect personal data against loss, unauthorised access, alteration or disclosure. Access is restricted to people and service providers who need the data for their work.

Cookies and website analytics

Our website uses cookies for its operation and for visitor analytics. Cookies requiring consent may only be used after you have given your consent.

You can manage your choices and withdraw your consent through the cookie settings. For more information, please consult our cookie policy.

Newsletters

When you subscribe to our newsletter, we use your email address to send news and offers from Belgium’s Best. You can unsubscribe at any time using the unsubscribe link in a newsletter or by contacting info [at] belgiumsbest [dot] com.

What are your rights?

Depending on the processing activity and the applicable conditions, you have the right to access your personal data, correct inaccurate data, request erasure, restrict processing and receive your data in a portable format.

You may object to processing based on legitimate interests. You may object to the use of your data for direct marketing at any time. Where processing is based on consent, you may withdraw that consent.

You can send a request to info [at] belgiumsbest [dot] com. If necessary, we will request additional information to verify your identity. We generally respond within one month. If an extension is necessary and permitted, we will inform you.

These rights are not absolute. For example, we may need to retain certain data to comply with legal obligations.

Making a complaint

If you have questions or are dissatisfied with how your personal data is processed, please contact us. You also have the right to lodge a complaint with the Belgian Data Protection Authority or another competent supervisory authority.

Changes to this privacy policy

We may update this privacy policy when our services, data processing activities or applicable rules change. The date above indicates when the text was last updated. Where necessary, we will inform you appropriately of significant changes.